10 Things Every CXO Should Know About Mobile Marketing

CXO Should Know About Mobile MarketingAt a time when the whole world is turning from a huge screen to a much more compact version on their smartphones, it is time you make some improvements to your marketing strategies as well. Yes, you might have been quite successful with your past approaches but, if you don’t stay open for change, you might lose out a lot. That’s why I am sharing some tips that you can use of in order to make the right mobile marketing strategies. Here we go:

1. Know the transformation

First and foremost, you should be aware and understand the transformation that has rocked the world. Studies show that the future of marketing is mobile. People spend more time on their phones than in front of any other gadget. This leads us to the conclusion that mobile marketing is one of the most efficient tools to gain the right customers in today’s age.

2. Mobile app or mobile website

The current trend requires every company to create its own app in order to communicate with its customers. But, you don’t necessarily have to

11 Ways Of Educating Clients In Your Business

Educating Clients In Your BusinessEducate customers to increase sales and profits in your business! Always bear that in your mind! And give it first priority when you start a business! To effectively educate your customers, research about what they need to know first. Secondly, use the information you get to select the most effective ways of conveying it to your targeted customers.

How do you educate customers?

There are a number of methods in which you can educate your customers. Some cost money while others don’t. Let me share with you 11 most effective ways of educating your clients.

– Write articles

Article writing is one of the most effective ways in which you can educate clients. If you have a website, posting educative articles does wonders. If you don’t have a website, you can still write articles and post them in local newspapers. This helps your potential customers to learn about your products or services.

– Offer samples

Samples offer a chance to your potential customers to learn more about your product/service. For instance, giving a free trial of a product you sell

4 Things to Consider for Using Promotional Products

Using Promotional ProductsThe prevailing marketing strategy for most businesses includes the usage of promotional items. This is because these are more cost-effective than any other medium of advertising. Another thing to consider, in this case, is that people like to get free gifts. As a result of this, the companies get promoted through the word of mouth if they offer more freebies to their customers. However, it is always a difficult decision to integrate this medium properly into your marketing plan. This is the reason why here are some of the tips that will help you integrate your personalised business items with your business strategy suitably.

Plan – This is the first thing to take note of because this is undoubtedly the most important one. Any marketing plan needs a lot of considerations and but integrating the items with your business goals can be trickier. Before ordering you should think clearly about what you need, who the target audience for you are and how you are integrating this with your advertising goals. This pre-planning must be complete several weeks before placing the order. After receiving the items, you

5 Success Stories to Draw Inspiration From

stay.comBy 2018, less than 0.01% of all mobile apps out there will be commercially successful. That’s what Gartner says – and we’ve got no reason to doubt the forecast. With the proliferation of mobile app development tools & the rise of “citizen developer” initiative, building mobile software has never been easier. Code quality & application performance aside, the main reason why companies fail to crack the App Store and Google Play charts is poor marketing. If you have a brilliant idea for an app, you’d better forget about Rovio’s overnight success and spend some time (and dough!) on marketing.

Top Earners (iOS developers who generate at least $ 50 thousand in revenues – 12% of the App Store’s registered publishers) have $30 thousand as an average marketing budget and devote 14% of project time to promoting their project. In case you’re a startup & barely raised funding through Kickstarter, your app can still be a hit – as long as you choose the right marketing strategy. Here are some app marketing success stories that prove you can do more with less.

Marketing

Different Components Of A Marketing Mix

Marketing MixThere are several ways for promoting a product in various areas of media. Promoters today use the online advertisements, endorsements, special events, and magazines or newspapers to promote their products and/or services. For customers frequently purchasing their products, there can be incentives given like free items and discounts.

The act of advertising a great service with either a short or long term goal of boosting sales is product promotion. Lots of companies these days make use of various marketing techniques through different communication mediums. Today, not a single medium is better than another since the most efficient medium to use will greatly depend on the type of product you are showcasing.

Nowadays, more and more companies are considering of using social media channels to advertise their products and services. Know that with these methods, companies will have the ability to showcase their offerings to anyone. In fact, because of the popularity of social media, most businesses had great success in showcasing their products, most especially to the younger generations who prefer to go online rather than watching the television or reading newspapers.

Basically, there are 3

Engraved Company Logos Could Be Good for Promoting Your Business

Company Logos marketingEngraved company logos are very good marketing tools for both small and big businesses. They can be laser engraved from various materials, wood being one of the materials that produce excellent results. It’s easy to cut a 3D company logo from wood. Wooden engraved company logos look cute. They appeal to everyone. Besides, they are unique.

Ideas on engraving logos vary from person to person. For instance, engraved company logos can be created on key holders, wall art, name tags / badges and labels. They can also be made on identity cards, access cards, jean trousers, bags and much more. Actually, one can only be limited by their own imagination. But for promotional purposes, items like key holders can be good.

Logos for schools, organizations, football clubs, hospitals and emblems when engraved on key holders are a nice gift engraving idea. Engraved key holders make very good gifts to guests, supporters, staff, promoters, friends and/or well-wishers. They are also good for using in any fundraising campaigns. Most people will inevitably like them. Why? They are unique and valuable.

A Prerequisite To Your Business Success

A Prerequisite To Your Business SuccessCustomer education is so important if you want to succeed in your business. When you set up a new business, you need to educate your customers about your products and services. Without educating your customers, it’s difficult to succeed in business. You have to give your targeted customers a chance to learn about your products and services. The more your potential customers understand about the value of your products and services, the more they are likely to become real customers. Customer education is therefore a great way of turning your potential customers into buyers.

What’s customer education?

Customer education, as already said, means giving your customers an opportunity to learn about your products and services. It involves preparing your potential customers. You prepare them by providing them with skills and knowledge required to achieve maximum satisfaction and utilization of your products / services. In your business, give priority to educating your targeted customers. Make it one of the first steps in your sales process! Most potential customers spend more time looking for information before they finally select a supplier.

Why should you

7 Definite Donts in Outbound Telemarketing

Outbound TelemarketingIn today’s time, it is never enough to know the do’s in outbound telemarketing – or in any form of marketing. It is never enough to settle for a list of instructions on what to do to make your business successful and to continue generating leads on a daily basis. It is also important to know the absolute don’ts in marketing – outbound telemarketing for that matter. Here is the list:

1. Don’t settle for poor targeting

This would be in relation to finding possible clientele for a campaign. Successful targeting includes extensive research. Successful companies are aware of who their target individuals are, and they completely understand how to qualify leads to saving time as much as possible. This is also to avoid prospecting the wrong people – people who would be more suitable prospects for another campaign.

2. Don’t do poorly defined campaigns

One critical aspect in a well-defined campaign is having a goal. Moreover, a goal must be SMART. By SMART, it means that it is specific, measurable, attainable, realistic, and time-bound. Marketing pros make a well-defined campaign – and that includes

Finding The Best Marketing Materials And Promotional Resources

Best Marketing MaterialsQuality signage can play a key role in any marketing effort. Signs, displays and banners that are designed to catch the eye and showcase a specific brand, product or feature can allow merchants and retailers to increase revenue and generate additional interest in specific products or services. Suppliers and providers who can offer a wider range of materials options can be an asset that no business owner can afford to overlook.

Poorly designed displays can find even the best quality products going unnoticed on store shelves and retail environments. Marketing a specific item or ensuring that services and promotional specials are more likely to stand out can be more challenging than many business owners might realize. The right promotional materials, signs and banners can make quite an impact on customers.

While digital marketing continues to grow in popularity, merchants and retailers who neglect conventional resources could be making a costly misstep. Proven marketing resources and methods still play an important role within the sales process and access to the right resources can be a very important concern. Dealing

Searching for the Best Appointment Setting Services for Your Small Business

Best Appointment Setting Services for Your Small BusinessLaunching our own leads generation appointment setting services made from scratch is time-consuming and it is downright very expensive. To scale back costs, many businesses would rather delegate setting services proposed by providers of said services. We realize that setting appointments are used to generate leads and are vital to putting together the client base of our business. Lead generation is actually our answer to better or enhance our marketing and sales for the triumph and progress of our business. But how do we pick the right services for our company?

Find the Best Appointment Setting Services

By partnering with providers managing our outbound setting services our group can be in the position to eliminate possible leads from individuals who are uninterested of our services and products. By using a professional provider that appreciates the main advantages of quality over quantity the whole process of amassing prospective customers will be swifter and much more cost-effective. There are literally way too many companies presently competing with one another nowadays. How can we possibly pick the right provider that could improve our company’s

How and Why You Measure Results

How and Why You Measure ResultsMarketing is an essential function of every business. Smart business leaders know that ongoing outreach to current and potential customers is integral to sustaining a healthy enterprise. Like all business initiatives, marketing campaigns must be monitored and the results measured, to evaluate the campaign’s efficacy and determine how to make adjustments if results do not meet expectations.

The measurement of marketing results can be broken down according to a method recommended by Joseph Raymond Roy, a marketing consultant based in Meredith, NH, who gives us the acronym DATA:

1. Defining, identify the results your marketing campaign is designed to promote

2. Assessing, measure the dollar value of your marketing campaigns (calculate the number of customers and gross revenue)

3. Tracking, determine if customers came to your business as a result of marketing activities

4. Adjusting, do more of what produces the desired result and less of what does not produce results; optimize your marketing activities

Begin the measurement by calculating the amount of money invested in marketing activities. Ideally, time invested is calculated as well, but it may be

Strategy Beats Tactical Executions Every Tim

MarketingThe brilliant Chinese military strategist, Sun Tzu (544 – 496 BC), said two things that have always resonated with me:

  • “Every battle is won before it is fought”, and
  • “Tactics without strategy is the noise before defeat”.

These thoughts also apply to marketing today, in fact, more than they ever have. Too many small and midsized companies (as well as nonprofits) are paying too little attention to developing a meaningful marketing strategy because they’re just having too much “fun” playing with the exciting new digital tools that seem to be multiplying every day. This doesn’t seem to make much sense to me, and it certainly isn’t the best way to improve ROI.

Marketing and Marketing Communications Strategy

Developing a marketing strategy takes hard work, but it provides a focus, direction and real thought on how to grow a profitable brand. Whether it’s a B2C or B2B product or service, strategy development should employ research (primary or secondary), financial and logistical evaluations, and input from all constituents, with emphasis on:

  • Defining the market you’re in;
  • Determining which audience segment to pursue;
  • Understanding competition, seasonality and real budgets;
  • Positioning the brand

The Importance of Market Research in the Healthcare Industry

Market Research in the Healthcare IndustryTo fully grasp the importance of market research in the healthcare industry as well as in other types of businesses, here’s a list of its advantages and why businesses shouldn’t skip this part.

To craft the appropriate strategies that best suit the intended market

Most businesses have taken advantage of the power of marketing to promote and advertise their products and services to the public. However, for the marketing campaign to be fully successful, accurate data and analysis are needed to craft the appropriate strategies that best suit the intended market. This is why research should be at par with marketing itself to get the expected results. Without the data from the market research, chances are, you might get the wrong reports which could potentially hurt your company.

To be updated and to add credibility points

Market research has become a trend in the business world to prove their credibility in providing accurate data and reports, especially to prove their products and services’ effectiveness. There are two main reasons why market research is an important tool in the

To Reach More Success You Need To Push Your Boundaries

Reach More Success You Need To Push Your BoundariesWe all have issues that we have to work on to evolve as individuals as well as marketers.

Working on ourselves

We all need to work on our mindset, our confidence and we also need to be working on coming out more and more of our comfort zone. Maybe you have issues with calling prospects up or maybe you have problems with chatting with new people online. No matter what issues you are experiencing regarding your fears, you need to understand that you need to challenge those fears to be able to enjoy more success in your online marketing career. The more you practise and come out of your comfort zone the more relaxed you will feel while you are doing so. The level of nervousness will decrease for you after a while. After challenging your fears for a while, eventually you will not be experiencing any feeling of nervousness what so ever. Before coming out of your comfort zone you might be exaggerating what the consequences might will be after you have been pushing your boundaries a bit.

Tips to Buying the Best Quality Promotional Lanyards

Best Quality Promotional LanyardsPromotional lanyards are probably one of the most popular promotional products purchased by companies around the world each and every day. There are numerous factors you are going to want to take into consideration when it comes to buying promotional lanyard to ensure you choose the right quality and that the product you purchase is used by your customers moving forward, providing you with the brand visibility you expect and deserve.

You want to give your clients what they want and what they will use. This means making use of bright colours and ensuring that the product you purchase can manage a key card, an ID card or a set of keys, depending on how your clients want to use them moving forward.

It is imperative that before you start designing your promotional lanyard, you know exactly what your customer want. Knowing your audience will help you identify with them and then choose a product that you know they will want to use moving forward. The last thing you want is to hand these items out, only

The Best Marketing Tips From Super Bowl Ads That Work

Marketing tipsBecause of such an enormous viewership, commercial airtime during a Super Bowl broadcast is exorbitantly priced. Being such a big event, companies have been, over the years, developing their most expensive advertisements to be broadcast during the game. Famous commercial campaigns over the years include the Budweiser Bud Bowl campaign in 1898, the 1984 introduction of Apple’s Macintosh computer, and the 2000 dot-com ads.

As television ratings of the Super Bowl have exponentially increased over the years, prices too have shot up, with advertisers paying more than a million US dollars for a thirty-second spot during the game broadcast. In 2016 alone, CBS charged a whopping $5 million for a 30-second commercial during the game. Super Bowl 50 was the most watched broadcast in the history of US with over 167 million viewers. It is said that a large segment of the audience tunes into the Super Bowl solely to view commercials.

Tips from Super Bowl Ads

Super Bowl 50 witnessed a gamut of advertisers displaying their products and services. Some of the major ones included Anheuser-Busch InBev, Doritos, Nintendo, Pokémon Company, Hyundai, Amazon, Colgate, LG,

Top Reasons to Use Stickers and Decals As a Marketing Tool

Marketing ToolOne thing all business owners will tell you is that marketing is key. You need to promote your business and build you brand through a variety of marketing outlets. Custom stickers are a fun, easy, and cost effective way to promote your business. Here are the top reasons why we think stickers are a great marketing tool:

Affordability

Most printing companies will give you a bulk ordering discount (not that stickers aren’t one of the cheapest items to print anyways). Chances are if you’re ordering over 100 of them, you’ll be able to get each one for 10-25 cents each, sometimes less! On top of that once you do your first round of printing the company will have you images ready to go meaning you avoid set up costs and they often give repeat customer discounts as well!

Flexibility

Stickers can be printed in so many shapes and sizes which makes them extremely versatile. When people say stickers they tend to think of those multicolored animal or smiley face stickers you used to get when you were a kid on your homework, but “stickers” can

Top 5 Effective Marketing Ideas For Businesses Within a Limited Budget

Facebook CampaignMarketing is very important for the growth of your business. This is the only way to come to know amongst your customer for promoting or selling products or services. There are so many marketing tools out in the market that help you to advertise your products and services to gain the attention of a buyer. However, it actually requires investment in terms of time and money as well. This is the major reason why some small businesses try to avoid it. But it is actually the main ingredient for the growth of your business. What’s more, if you get some marketing ideas within your stipulated budget? Don’t be surprised. Here is a list of top 5 effective marketing ideas, which you should include in your strategy and give you the guarantee results.

Facebook Campaign: Nowadays, almost every person is on Facebook, and it is one of the best and highly effective ways to reach new audiences without spending a lot. For this, you can take the help of Facebook campaigns and post something about your products and services that can seem interesting to your readers. It will provide

Transitioning Your Content Marketing Into Key Performance Indicators

Transitioning Your Content Marketing Into Key Performance IndicatorsWhen it comes to your content marketing materials, of course, the quality of your content must be established and consistent. People come to expect that from you and you must ensure that you provide that level of content always. So, how do you take your content marketing materials and transition them into KPIs?

Choosing the most effective content marketing strategy for your business

Content marketing materials have to create an impact in many different ways. In addition to solid, compelling writing, the content marketing materials also need to make a positive impression and produce results that allow you (as the business owner) to give your prospects and existing clients what they want and need.

On the other hand, another aspect (or result) of your business about which you should pay particular attention is your key performance indicators (KPIs) and how your content marketing efforts affects your KPIs. At this juncture, it is important for you to understand that there is no shortcut to successfully getting your content marketing content to result in improved KPIs.

You need to be able

What Your Logo Should Say About You

A business logoA business logo is one of the most fundamental yet crucial decisions a new business can make. This is going to be the immediate face of your company and an easy way for potential clients to identify with you. Branding will also be a huge part of your marketing strategy as it will be seen everywhere; on your website, printed documents, marketing materials and any other property in the public eye. There is a fine line between keeping it simple and memorable and overdoing it.

Think of the logos you are most familiar with. Think about how simple they are yet they don’t even need to incorporate the company name for you to immediately identify them.The Nike swoosh, McDonald’s golden arches, Apple Computers logo and the Beats Audio “b” just to name a few. Chances are as you read each name their logo flashes instantly in your head. none of these are over flashy, over complicated and all were designed with one purpose in mind, to make you remember them. As any new business, you want to have your logo to have the same effect. You want